When we opened our shop in 2006 we were often asked by our customers if our coffee carries the fair trade label. Of course not!

We looked into the topic ‘Fair Trade Coffee’, what we found was, Fair Trade labeled coffees are not traded in a way that we can profit from. Between the way we like to work and improve with coffee and the way the Fair Trade Networks work, lies a discrepancy in ideas for us.

Let them work for their money.

That naturally lead us to join the movement within coffee that focusses on quality.

Paying for quality results in an authentic affiliation to farmers, an impressive product and a challenging way of working that keeps us going.

Money makes them happy while working for us!

We can imagine that this is a better reason to pay for what you are drinking.